Are Facebook video ads YouTube killer?

Are Facebook video ads YouTube killer?

Before the advent of YouTube, Facebook video ads and other digital platforms for displaying video content, television was truly considered king when it came to getting the most exposure for your brand. Thirty seconds of airtime could land you tens of thousands of views, and could cost you hundreds of thousands of dollars depending on the network and time. But now, anyone can spend money targeting their desired customers through Facebook video ads. So are Facebook video ads effective? How so? Discovery 76% of Americans who use Facebook say that they regularly discover new things through videos on their feeds. Facebook IQ describes this as the “universal language,” that is, that people are instantly communicative and engaged by visual information. In just one year, the number of video posts per person has increased 75% globally and 94% in the US. And every day, people upload more than 350 million photos on average to Facebook. – Source: Facebook for Business Customer Reach Forbes predicted that in 2015, Facebook would overtake YouTube for video views. As the world’s largest social network began to publicly show view counts, offer advertisers lots of metrics to test out the effectiveness of their campaigns, this put a lot of importance on embracing multiple digital channels to reach users. Fortunately for YouTube (and future emerging video ad platforms), there is enough space in the video ad platform to survive, even with Facebook’s growing success with the medium. Measurability and shareability are excellent indicators for success because they show true engagement with relation to the content displayed. A survey from BrightRoll that polled 120 agencies indicated that 72%  believe video ads were more...